Italy

Davines believes that living a balance of beauty and sustainability, what they call “SUSTAINABLE BEAUTY”, can improve our lives and the world around us. At Davines, they dare to do what they believe in and, rather than conforming to the mainstream, allow intuition to pave their path. This gives them the freedom to develop concepts and products that are original, authentic, and emotionally connected with people. Their work is a thoughtful balance of substance and style, nature and science, people and spirit.

France

For more than a century, L’Oréal has devoted their energy and their competencies solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others. BEAUTY IS A LANGUAGE. L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. By meeting the infinite diversity of beauty needs and desires all over the world. BEAUTY IS UNIVERSAL. Since its creation by a researcher, the group has been pushing back the frontiers of knowledge. Its unique research arm enables it to continually explore new territories and invent the products of the future, while drawing inspiration from beauty rituals the world over. BEAUTY IS A SCIENCE. Providing access to products that enhance well-being, mobilizing its innovative strength to preserve the beauty of the planet and supporting local communities. These are exacting challenges, which are a source of inspiration and creativity for L’Oréal. BEAUTY IS A COMMITMENT. By drawing on the diversity of its teams, and the richness and the complementarity of its brand portfolio, L’Oréal has made the universalization of beauty its project for the years to come. OFFERING BEAUTY FOR ALL.

USA

Caviar is Alterna's first line of hair care products that addresses the intrinsic, chemical, and environmental causes of aging. Caviar contains exquisite, effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every Caviar Anti-Aging product contains Caviar extract (naturally concentrated rich source of Omega 3 fatty acids and sourced from France), Age-Control Complex (to address chemical, environmental and natural aging), and Seasilk (blend of marine botanicals for exceptional moisture). At Alterna, what they leave out of their products is just as important as what they put in. Alterna chooses eco-certified ingredients that are sustainably harvested to maintain our precious environment. Alterna products are 100% free of sulfates, parabens, and synthetic color. Alterna never tests on animals and do not formulate with gluten. A trailblazer in the world of luxury haircare and styling, Alterna has always been about purity and innovation inspired by skincare science. Since inception, Alterna has provided high performance products inspired by the science of skincare. With proprietary technology such as Age Control Complex and Plumping Marine Complex, Alterna is dedicated to bring their discerning stylists and consumers the best technology in haircare. No more choosing between natural ingredients and high performance results. Exquisite formulas with clinically proven results made with pure, sustainable ingredients like caviar, sea silk, bamboo, and kendi oil.                                                         

Israel

What began as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand. Dedicated to providing the highest quality hair and body products, Moroccanoil has grown into an iconic beauty brand in less than a decade. Moroccanoil was inspired by the transformative power of argan oil. Rich in vitamins, minerals and antioxidants, this age-old beauty secret has many uses, helping to hydrate and soften your hair, face, body and nails. With its high content of antioxidants, essential fatty acids and vitamin E, the benefits of argan oil naturally help revitalize skin, increase hair's elasticity and consistently restore shine to dull, lifeless hair. It is a powerful antioxidant, UV-protector and free-radical neutralizer.

USA

Founded in 1929, Kenra Professional® has a passion for developing award-winning, performance-driven products. Kenra Professional recognizes the power of their unique relationship with stylists who rely on their products; they give them the trust and confidence to achieve desired looks and styles. Innovation, performance and trust drive each of our brands with high-quality, performance-driven products that are simple, straightforward and easy-to-use.

USA

Hemp Seed Oil is rich in Vitamin E, C, B1, B2, B3 and B6, which is ideal for maintaining healthy, younger-looking skin and hair. Hemp Seed Oil contains about 25% protein, 30% carbohydrates, 15% nutrients, 15% key minerals and 15% fiber, which helps prevent skin and hair from aging and promotes a radiant glow. Hemp is one of the best sources of Essential Fatty Acids (EFAs), with a perfect 3:1 ratio of Omega-3 and Omega-6 Linolei Acids, which is crucial as an
anti-inflammatory and leads to smoother, youthful looking skin and hair. Hemp is also one of the Earth’s most renewable resources, able to produce a full harvest within 120 days without the need for fertilizers or pesticides. That makes it perfect for today’s trend toward a healthy, green lifestyle.